Coimbatore:
IPRU Edge, a mobile app offered by ICICI Prudential Life Insurance, exclusively for its advisors, has led to a 37% increase in their productivity in H1-FY2025, resulting in higher earnings for them. Importantly, 98.1% of agents using IPRU Edge were paid commissions on the same day.
ICICI Prudential Life is the first life insurer to pay out commissions on the same day to select distributors. The Company has a network of over 2 lakh advisors and approximately 61% of the Company’s top advisors are now actively using the app which is helping them grow their business.
The mobile app functions as an office on-the-go for agents which allows them to focus on new business development rather than administrative activities. IPRU Edge facilitates real-time KYC authentication, and the OCR technology provides customers with a paperless buying experience. This is very useful for agents who are based in small towns and villages.
In H1-FY2025, the Company recorded a 49% year-on-year increase in retail weighted received premium from its Agency channel, this showcases the convenience offered by the app.
Mr. Manikandan Rajamani, Chief Of Sales, Proprietary Channel, ICICI Prudential Life Insurance, said, “Our mobile app, IPRU Edge has enabled our agents to grow their business. This is evident from the 37% increase in their productivity we witnessed in HI-FY2025. Besides, 98.1% of the advisors using the mobile app were paid commissions on the same day. These initiatives have enabled us to become the most advisor-friendly life insurer in the country.
We have also implemented technology solutions which has enabled us to issue approximately 50% of the policies on the same day for the savings business segment in H1-FY2025.
IPRU Edge allows advisors to focus on new business development instead of administrative activities. Using the app advisors can easily login new business. We also provide our advisors with new business opportunities, demand generation. It also enables advisors to effectively service their customers.
The mobile app is a solution for our agents to profitably grow their business. Importantly, it also provides them with a detailed view of their business and earnings.