Woodward’s Gripe Water, the 170 year old brand that is synonymous with child care and is possibly one of the oldest advertised brands in India. The brand has always celebrated and been around mothers and how generation after generation of mothers recommend & use Woodward’s for their babies. Woodward’s Gripe Water relieves gas, acidity, indigestion and other stomach related problems, making the baby comfortable and happy once again.Woodward’s Gripe Water is the market leader in the Gripe Water segment by a large margin in India.
For 170 years, Woodward’s has only celebrated Mothers and not the Fathers. This is the first time in 2023, that Woodward’s is celebrating Fathers, on the occasion of Father’s Day.
Taffline. C, Vice President, Optima Response, the agency responsible for creating this campaign, says, “A small step from Woodward’s but a huge change, keeping in sync with the changing trends and responsibility of parenting. Fathers today play an equal and important role during pregnancy to childbirth and childcare and no are no longer only the silent on-lookers.
It is moments and aspects like this that warms one’s heart and reflects the changing society. Several decades later when the future generation looks back on this brand journey, they will know this ad was the inflection point.”
Saket Govind, AGM – Marketing, TTK Healthcare says “ As a leader and a progressive brand, Woodward’s has to lead the path in the journey of change. Hence, it was a deliberated decision to celebrate Father’s Day this year. The film marks a new journey for the brand of acknowledging and celebrating the fact that parenting today is a shared responsibility. The film which has a little child celebrating the nuances and moments with the dad is truly heart-warming and instils a sense of pride in every dad. Importantly, it has touched the mothers as well and the comments we have received like ‘emotional’, ‘wonderful’ makes us proud.”
The film was released across social platforms late on Friday by Sunday, Instagram had garnered 5.5 million views, 1.2 million views in Facebook and over 660K views in Youtube in under 2 days. The film was trending in several platforms as it was widely shared by the Mothers.
7.5 million views
30,000 Likes, Comments & Shares
Favourite on Insta with over 5.5 Million Views
https://www.instagram.com/reel/CthMVvUuQUT/?igshid=MzRlODBiNWFlZA==
https://fb.watch/la-U0njSia/?mibextid=Nif5oz
YT
It has also been shared by Mom’s across platforms.