Bhopal: Absolute Gramya and JRise Alliance Private Limited have signed a significant agreement to promote rural entrepreneurship. Under this agreement, both companies will collaborate to empower rural women as entrepreneurs and expand the market for their products.

Companies will collaborate in marketing each other’s products and develop strategies to increase profit margins. New models will be developed to empower rural women as entrepreneurs. The companies will expand their marketing network by connecting rural women through their websites to Absolute Gramya’s physical stores and online platforms. Programs will be organized to train women in entrepreneurship. Both companies will also cooperate in other areas of common interest for mutual benefit.

With this agreement, both companies are taking significant steps towards promoting marketing entrepreneurship in rural India and making rural women financially self-reliant. In the financial year 24-25, a total of 5,000 women will be trained in the field of marketing and made self-reliant.

The ‘Shakti’ app developed for marketing is a digital platform designed to empower rural women entrepreneurs. This platform helps them start and grow their businesses without any initial investment. It is designed to make business management and product distribution easy, efficient, and profitable using technology.

The collaboration aims to empower rural women by providing them with entrepreneurial opportunities, companies will work together to expand the market for products made by rural women. The ‘Shakti’ app is a digital tool designed to simplify business operations for rural women entrepreneurs, the partnership includes providing training programs to enhance the entrepreneurial skills of rural women. The ultimate goal is to make rural women financially self-sufficient through entrepreneurship.