Chennai, September, 2024: With the onset of the festive season, Amazon.in brought extraordinary interactive experiences in the heart of Chennai from September 14th to 18th. The “Amazon Festive Box” is a larger-than-life installation that celebrates Chennai’s vibrant spirit and culture through stunning art, while giving customers a fun way to engage with Amazon’s upcoming Great Indian Festival sale. At this one-of-a-kind activation, the audience can “make a wish” and share what they would love to gift their loved ones. This initiative is a perfect blend of Chennai’s uniqueness and Amazon’s biggest annual celebration.
Amazon.in has reported significant response from consumers for the Consumer Electronics category in Tamil Nadu and Chennai ahead of the festive season. The smartphone category has seen healthy double-digit growth in customer demand, making Chennai one of the top-performing regions. Both Tamil Nadu and Chennai are experiencing robust close to 30% YoY growth in the large appliance category. Premiumization, high capacity and upgrades are on the rise, with the demand for air conditioners, large screen TVs and side-by-side increasing YoY. Furthermore, Chennai customers have shown a preference for smartphones priced above INR 20,000, with this segment growing by over 50% YoY.
Commenting on the occasion, Ranjit Babu, Director, Consumer Electronics, Amazon.in said, “We’re excited to kick off the festive celebrations for our customers in Chennai, one of the top-performing metros for the Consumer Electronics category. As the people of Tamil Nadu shop for their favorite products during this festive season on India’s most trusted online marketplace, we are proud to witness an overwhelming response from the region. With rising demand for smartphones, large appliances, televisions, consumer electronics and personal computing, we at Amazon.in are committed to offering convenient affordability options, including no-cost EMI, bank discounts, Amazon Pay rewards, cashback, and exchange offers. These, along with a wide selection of best-in-class products from leading brands, ensure a superior shopping experience for our customers. Ahead of the festive season, we at Amazon.in are gearing up to bring the widest selection of Consumer Electronic products during India’s much-awaited Amazon Great Indian Festival 2024”
Chennai is an important market and plays a significant role in driving Amazon.in’s growth. As India’s most loved marketplace, Amazon.in will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. The online marketplace has almost 120 service partners across 75 cities, 8 delivery stations in 2 cities, and over 95,000 sellers in the state. Over the years, Amazon has invested in creating a robust physical infrastructure across India and the Chennai region has 3 fulfillment centers, 3 sortation centers in the state along with hundreds of Amazon-owned and Partner Delivery Stations.
As per a recent study conducted by Ipsos Research Private Limited, commissioned by Amazon India**, revealed Amazon.in as a preferred online shopping destination, with over 73% of respondents trusting Amazon for their festive needs. 75% associated Amazon with a wide selection of products, 72% said that sellers on Amazon provide attractive deals, and 73% viewed it as a reliable and trustworthy online shopping destination.