Chennai, March 2024: Embracing the citrusy flavour to the fullest, Lotte India, a leading player in the Indian confectionery space has launched Lotte Choco Pie Real Orange. Combining the sumptuousness of chocolate with the tangy freshness of the orange, the impeccable fusion is tailored to provide a refreshing take on the citrous flavour, highlighting the authentic essence of the tropical fruit. Each pack upon opening promises a sensory journey with its fresh burst of flavourful orange, making it a treat that truly wows the senses. These delectable treats can be bought at pocket-friendly prices starting at just Rs.10/- per piece from neighbourhood retail shops.
Lotte Choco Pie Real Orange boasts a one-of-a-kind harmony of tastes and sensations crafted with meticulous care. Encased within delicate layers of soft, orange flavoured biscuit enrobed in decadent rich Choco, rests a fluffy marshmallow layer, a signature treats of the Choco Pie. Each bite offers a symphony of textures and flavours, culminating in the vibrant explosion of real orange jam filling at the centre leaving the consumers wanting for more.
Mr. Milan Wahi, Managing Director of Lotte India “We at Lotte India, are thrilled to introduce Lotte Choco Pie Real Orange, a refreshing fusion that embodies the season made with delightful rich chocolate and tangy orange. With each bite, our customers will embark on a sensory rollercoaster that elevates their snacking experiences to newer heights. We’re always excited to offer innovative offerings, constantly taking Lotte Choco Pie lovers on new adventures.”
Lotte Choco Pie draws its inspiration from the universal affection for a beloved dessert snack amongst all age groups in families and to cater to the convenience of Choco Pie enthusiasts. It is also available in 6 & 12 packs priced at Rs.90 and Rs.180 respectively and available at your nearest convenience store, supermarkets and Kirana stores.
Whether savoured as a midday snack, a sweet reward after a long day, or shared among loved ones during gatherings, Lotte Choco Pie Real Orange promises to further brighten any occasion with its irresistible combination of flavours and textures.
About Lotte: LOTTE India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India is part of the Korean conglomerate, LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Cononut Punch, Caramilk, Lacto King, Jellies, Lollipops and Eclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to three other units spread across India. LOTTE India aspires to achieve leadership status in all categories it operates in.