Chennai:
data.ai the leading mobile data analytics provider, announced that Indian e-commerce platform Meesho has emerged as the world’s fastest shopping app to cross 500 million cumulative downloads across Google Play and iOS App Store combined, reaching this milestone in six years. More than half of these downloads (274 million) came in 2022, with value-seeking consumers across India flocking to the platform. The entry into the 500 million club comes on the back of strong value propositions and unique tech innovations. At just 13.6 MB, Meesho’s Android app is the lightest e-commerce app in India on Play Store, which makes it compatible with low-end smartphones and ensures a seamless shopping experience even in areas with low internet bandwidth.
Megha Agarwal, CXO, User Growth at Meesho, said, “As India’s only true e-commerce marketplace, it’s always been our north star to democratize internet commerce for everyone by leveraging technology and creating seamless online experiences for buyers and sellers. This milestone is a great validation of our User-First mantra, which helps us continuously spot and address customer pain points to deliver an immaculate online shopping experience. At the same time, our promise of everyday low prices and relatable merchandise mirroring local markets has helped us make inroads into the homes of millions of first-time internet users. India has 750-800 million people with smartphones and internet access, and it presents a huge opportunity for us to spark the next wave of e-commerce adoption in the country.”
Lexi Sydow, Head of Insights at data.ai, said, “Meesho has demonstrated rapid and sustained growth in app downloads over the last couple of years, besides strong progress on user engagement and stickiness. Through a strong focus on making the customer journey frictionless, the company is able to retain users and get them to revisit the app. With over 500 million downloads across the iOS App Store and Google Play Store, Meesho has positioned itself as one of India’s fastest-growing online marketplaces. We are delighted to partner with them and provide them with the insights they need to continue to grow their business.”
User engagement on the Meesho app is high – it was the top breakout shopping app by monthly active users globally in 2022, gaining an additional 97 million average MAU during the year. At 2 minutes and 27 seconds, the app recorded the highest average session duration among India’s top 10 e-commerce apps by monthly active users last year.
Earlier, Meesho announced that it recorded 140 million annual transacting users on its platform in 2022. With 1.1 million sellers and ~100 million active product listings across 30 categories, the company is fueling discoverability of a wide assortment of products at everyday low prices for customers across the country.