Chennai: 

In a landmark move set to redefine premium haircare accessibility, Soulflower, India’s leading clinically-backed clean beauty brand, today announced a major expansion with Apollo Pharmacy – India’s most trusted pharmacy network. The brand’s availability will surge from 457 to 1800 outlets, building one of the most extensive pharmacy-based distribution networks for premium haircare in India.

It also announced its plans to expand in Tamil Nadu by partnering with leading retailers, expanding its distribution network and launching region specific marketing campaigns. With over 5 million satisfied customers served, Soulflower is one of India’s most popular hair growth and skin care brands. 

“Tamil Nadu, a key market in the South, significantly contributes to Soulflower’s success. The South India region contributes 40 per cent of the brand’s revenue, with Tamil Nadu being a crucial driver of this achievement. The State’s preference for pure and natural products has made it an essential market for Soulflower, particularly for hair oils for hairline growth,” disclosed Ms Natasha Tuli, Co-Founder & CEO of Soulflower.

As consumers increasingly prioritize evidence-backed solutions over marketing hype, pharmacies have become the new battleground for beauty brands. With its expansion into 1800 Apollo Pharmacy locations, Soulflower strengthens its omnichannel strategy – marrying the credibility of pharmacy presence with the convenience of instant delivery via Quick Commerce.

The expansion follows Soulflower’s impressive market performance – commanding 33% share of Blinkit’s premium hair oil category and delivering 141% YoY volume growth. The brand’s clinically backed Rosemary range has emerged as a consumer favourite across platforms, driving rapid growth across quick-commerce, modern trade and retail pharmacy channels nationwide.

“Our vision is clear – clinically-proven, farm-to-face haircare that is accessible to every Indian,” concludes Ms Tuli.