Chennai, 24th December 2024 — VS Hospitals, in partnership with the Chennai Traffic Police, successfully concluded the “STOP and WATCH” traffic awareness campaign, which was executed from the 23rd and 24th of December 2024. Held at 50 strategic traffic signals throughout Chennai, the initiative aimed to promote road safety and encourage adherence to traffic regulations.

Throughout the two-day campaign, over 100 Santas engaged with commuters and pedestrians, rewarding those who demonstrated exemplary road safety behaviors with goodies. These festive ambassadors played a crucial role in educating the public on the importance of following traffic rules, particularly during the holiday season.
Mr. Sudhakar, IPS, Additional Commissioner of Police, Traffic, Chennai, expressed his satisfaction with the campaign’s impact. “The enthusiasm and cooperation from the community have been overwhelming. This campaign has not only promoted safer driving habits but has also fostered a spirit of responsibility among Chennai’s citizens. We appreciate and commend VS Hospitals for their partnership in this vital initiative.”
Prof. Dr. S. Subramanian, Founder Chairman and Managing Director of VS Hospitals, reflected on the campaign’s broader implications, “The ‘STOP and WATCH’ campaign is more than a road safety initiative, it is a part of our ongoing commitment to public health and safety. We are pleased to report a high level of engagement and positive feedback from the participants, which underscores the importance of community-focused health initiatives.” At VS Hospitals, our mission extends beyond healthcare to ensuring public safety. This CSR initiative is a testament to our commitment to making Chennai a safer city. We commend our traffic police who tirelessly work under all conditions to maintain safety and order.
Prof. Dr. S. Sundar, Medical Director and Senior Consultant Joint Replacement and Trauma Surgeon, and Mr. Muthu Subramanian, Executive Director, noted the campaign’s timely message and reception. “The response from the public has been heartening. As medical professionals, we see the direct impact of traffic accidents on lives and families, and we must prevent them. This campaign has allowed us to contribute actively to road safety, potentially saving lives.”